5 Ways A Blog Could Help Improve Your Website
Many websites have blogs attached to them, and while you may think that is just an extra task you have to do on a list of other important business entities, a blog could prove extremely useful to your business. Here are five ways in which a blog can help improve your website and in turn, your business.
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Bring in the views- Drive traffic to your website.
Having a blog on your website helps bring customers to you. This is through the use of SEO and those coveted keywords. Plus, every time you create a webpage, including a blog page, you have one more indexed page on your website. The more blogs you write, the more SEO potential you have to bring customers to your website. Continuously adding blogs will allow you to keep your SEO terms fresh and up-to-date.
Keeping it contemporary- Keep your website current.
Speaking of keeping current, besides the reasons of SEO, having a blog keeps your website in line with the times. You can use your blog to keep your site current on the updates with your own business or the business community. For example, you can blog about the progress your furniture design company is making in new builds or talk about how the tech world has created a new internal processor. Either way, a blog keeps you current and knowledgeable.
Be a know it all- Become an authority on your subject.
What’s great about a blog is that it allows you to interact with your customers. You can write a blog using all of your knowledge and expertise and actually have the ability to talk with your customers about it. Blogs allow your customers to comment and ask questions and give you the ability to answer. It will allow you to show off your stuff and become a go-to source in your field.
Make views into money- Convert traffic to leads.
Having a blog is more than just strictly an informative tool, it can also provide a huge boost in garnering sales. The SEO keywords of your blog will bring them to your site, and then your knowledge on the subject and your products/services will keep them there.
With all of the above efforts, you should have no problems bringing customers to your site and claiming your authority. The more you blog and the more you blog well, the longer you can keep customers on your site. And in the end, the longer your customers stay, the more likely they are to buy and remember your brand.