Top 9 Website Design Must-Have’s
So your business has a website or is looking to update its website. Here are 10 must-haves when it comes to ensuring your website design not only provides results for your business but is easy for both users and search engines to navigate your website.
- Easy to Find Contact Information - make your contact information prominent and easy for visitors to see. If they have difficulty figuring out how to contact you, how can they do business with you?
- Strategic Call To Actions (CTA’s) - figure out the #1 action you want your visitors to take on each page. Sometimes repeating a single call to action multiple times on a web page - like purchasing a product or course - is useful for some visitors who might need additional information and require additional selling before wanting to make a purchase, but will if it is presented later on the page.
- Easy to Navigate - if your site is difficult to navigate and find what they are looking for, they will most likely give up and go to a competitor site with a similar product or service that is
- Builds Creditability & Trust - ensure your web copy is professionally written, concise, impactful, and establishes you as someone the visitor can trust and wants to do business with.
- Social Validation - positive reviews from customers or testimonials. These powerful tools help potential customers decide they should take action now versus wait or go somewhere else, especially if they can see themselves as the person being highlighted.
- Regular Website Updates - this supports SEO and ranking on Google. Websites that are regularly updated rank higher, which is why businesses opt to include blogs. Ensure your updates introduce keywords related to your products or services people will search for.
- Diversified Typography - this means calling attention to specific topics or important information using larger and varied font sizes (such as sales, products, or important news).
- Optimized for Mobile - ensure the experience visitors get on mobile is equal (if not better) than the one they have on their desktop. The majority of people today do their shopping and internet browsing on a smartphone, so if your website isn’t designed for mobile then you will lose more than 50% of your traffic due to a bad mobile user experience.
- Optimized for Multiple Browsers - does your website look the same if someone is using firefox versus chrome or safari?
- SEO Optimized - do you have proper meta tags, image alt tags, schema markup, header tags, HTML 5 semantic tags, building links, etc.?
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